Speed

For our customers, our goal is to minimize lead times and increase speed to market. By streamlining procedures, leveraging technology and adopting new approaches to engage with customers and other industry partners, we will be more agile and deliver results faster.

Innovation

To foster a culture of open innovation and collaboration, we incorporate innovation not only into our products and services, but also into new business models and ways of interacting with our customers and other ecosystem partners.

Digitalization

For our customers, our goal is to minimize lead times and increase speed to market. By streamlining procedures, leveraging technology and adopting new approaches to engage with customers and other industry partners, we will be more agile and deliver results faster.

Our supply chain

We operate an extensive supply chain network in more than 100 countries around the world. We work with our vendor base of 10,000 suppliers to deliver value to our global brand and retail customers

Our goal

As a privately owned business headquartered in Izmir, Turkey, we are engaged in the design, development, supply and distribution of a wide range of consumer goods products. We are a company with a clear purpose and we want to have a good impact on the communities where we live and work. Our goal is to make life better for one billion people in the supply chain. Our culture is built on the foundation of our principles, which help bring our diverse businesses together and guide our activities. We are a family. We are humble. We are entrepreneurs.

Sustainability in Our Business

Our business and planning processes are both heavily influenced by sustainability. To drive sustainable performance across the supply chain, we need to innovate, collaborate work and support our partners is our responsibility. These are sustainability are the four components of our strategy and our areas of focus.